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What is a Click Rate or CTR?

 

In the digital world there are many metrics that can be used to control and improve the performance of your website. Click rate or CTR is one of the main criteria that has been raised so far. But what is the click rate?
CTR stands for Click Through Rate. This criterion is used to calculate the number of clicks that users place on ads, links, or keys.

In fact, with the help of ctr you can determine to what extent internet users are attracted to and clicked on the content of your website. Eventually all of these clicks will cause users to access your website. This is exactly what your website is trying to achieve. As a result, high click-through rates have a direct impact on the success rate of a website.
 
How is the click rate calculated?
Given the bold role of ctr in the success of a website in search engines, it should be able to properly calculate it. According to the algorithms introduced by Google you have to divide the number of unique clicks on your website content in Google search results to get your website clickthrough rate. The formula to easily calculate your website's click-through rate is as follows:

Click rate = Total clicks / Total number of views
But what is the number of impression? We know the number of times your content appears in search engine results called impression. You're wondering what the difference is between the number of views and the clickthrough rate?
What is the difference between CTR and impression?
Sometimes Internet users view the content of your website in search results, but do not click on it. That's why if you calculate the total number of clicks in the ratio of the total number of views you can get your website ctr.

Keep in mind, however, that you don't need to manually calculate click rates. Currently there are many tools that you can use to get all the information you need to optimize your website, one of which is ctr information. Google Analytics or Google Search Console are the most popular of these tools. By registering on the Google Console site you can easily check your stats for total clicks, total views and clickthrough rates.
What is a Natural Click Rate?
Natural clickthrough rate refers to the traffic that naturally and completely organic links to the content of your website are viewed in the search engine results and then clicks on it.
This is also the case in SEO and content optimization.
People try to persuade users to optimize and click their website among all the other similar results that appear in search results by improving the performance of their website and optimizing it.
Natural traffic is one of the most important types of traffic that can come to your website because:

Google's search engine generates the most traffic and Internet users trust the platform.
Google uses very stringent algorithms to rank the content it displays. As a result, if your website can be a top 5 search result for a keyword, it shows that your content is of high quality.
Getting the right place in search results at first may be difficult and, of course, time consuming. But if you can get to the top rankings of Google search results over time, it means you have gained Google's trust. So you can reap the benefits in the long run.
According to the research, Google's first page results (first 10 results) receive 92% of all Google traffic for a specific keyword. So getting the right storage can bring in high traffic for you.
According to statistics released by Google, about 33 percent of natural traffic clicks occur on the top 5 Google content.
On the other hand, you will be able to get traffic to your website at a certain cost. In this case, you should use click ads, the most popular of which is Google Click Ads (PPC). In this case, the content of your website will be exposed to your audience in the form of ads, and with every click that you make, you will pay a specific fee to the platform where the ads are displayed.

What is the Role of Click Rate in SEO?
Imagine that you create content and display that content in search engine results. If thousands of people see your content in Google search results but don't click on it, what exactly happens? Clearly no one can be familiar with the services or products that your website offers through Google search or other search engines. So all your efforts for SEO will be in vain. It's the click rate that brings you the end result of your SEO performance and ROI.

That is why CTR is one of the main criteria that you should pay special attention to when optimizing your website. If you can produce content that is appealing to your online audience, you can convince them to click on it. Google is also looking for websites that are appealing to users and that they have good content. As a result, the higher the number of clicks on the content of your website, the better your ranking in Google search results. Keep in mind, however, that clickthrough is not the only criterion for Google. You must first produce fully optimized and SEO content. The click through rate will also increase as a result of your content being relevant.
 
What is Click Rate Optimization?
CTR optimization has a direct relationship with content optimization. If you want to increase the number of clicks, you need to focus on the SEO of your content. The content of your website should be sufficiently optimized and with enough attraction. It is best to take the following steps to optimize your click rate:

First, you should be able to get top rankings in Google search results, and this will happen when your content is in line with Google's defined algorithms.
In step two, you should focus on the content you are displaying to your audience in the results. Content should be engaging enough for internet users to convince them to click on it for further reading. For this purpose, you should be careful about your title, keyword and short description.
 
What is Google Click Advertising and the Role of Click Rate in It?
One of the digital marketing methods introduced by Google is click advertising. PPC stands for Pay-Per-Click stands for Pay Per Click. In this type of advertising, click-through rates play a very important role in the cost of paying. Google will show you the link in its preliminary results for a specific fee. In this type of ad, next to your website address is the word Ad, which stands for Advertisment and indicates that the link is advertising.

Google's clicks should pay for every click on your content. The traffic that comes through your website is paid and different from the natural traffic that your site will find by searching. But it can be used to introduce your website and increase sales.

Click-through rates play a very important role in the success of a website. The more clicks a website has and the more traffic it gets, the better the site gets.
 
Reference : mizbanfa.net
 


17/01/2020
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